St. Louis Blues Radio

St Louis Blues Radio is Hitting the Golf Course

Wednesday, 21 March 2012 05:35 |

Just when we thought that we could stand tall, the rug has been pulled out from under our feet.

There is no one at fault for this… it was just a matter of two sides not being able to find an agreement. St. Louis Blues Radio is being put on hiatus yet again… this time until at least the start of the 2012-13 NHL season.

Let me answer some questions you may have.

But wait, we just signed that contract with KFNS, right? What went wrong?

Part of the deal with 590 The Fan and KFNS was that we had to have advertisers in place for either the page that we would have had on kfns.com, live commercials or sponsors for segments. We just could not meet these requirements for whatever reason. Why could we not find advertisers? Here is a list of reasons that I came up with:

1) We are a new show. A lot of people looking to advertise may not want to trust their hard-earned cash with a show that just started in September 2011.

2) A common answer that I received when calling businesses or talking to connections I have: what is a podcast? If companies don’t know what a podcast even is, then it is not in their best interest to advertise with us.

3) There are still a lot of old-school business owners and marketing directors out there. Not that it is a bad thing; some people just want to advertise with mainstream media and stick to what has always worked. Podcasts are still not considered mainstream media.

Are Jeff Quirin and I discouraged? Are we going to stop altogether?

Heck no. Quirin and I have talked about this to exhaustion; we are just going to try a few new things to get things going and see about the future of St. Louis Blues Radio.

Here is what Jeff and I have on deck for the rest of this season and next season:

BlueNoteZone.com has a new feature that you will definitely want to check out. Jeff Quirin will be posting audio updates on the Blues for at least the remainder of the season. Jeff started this week and it has been a success thus far. You can find these on the front page of BlueNoteZone.com.

These updates will have discussion of recent games, player injuries and what Jeff is cooking up for BlueNoteZone.com and for his regular blog over at HockeyBuzz.com.

As for me, Jeff Ponder, I will continue to do my weekly spot on Team 1380 am in St. Louis. I can be heard every Thursday at 10:20 with On the Line with the Z-Man. For the rest of the month (and likely through the rest of the season), I will also be on every Tuesday at 9:20 am when the Blues have a game that evening (don’t live in St. Louis? You can listen here).

I still am a regular contributor for TheHockeyWriters.com in the Blues section. These posts can also be seen at LetsGoBlues.com.

As a side note, I am starting a project now for my own site that will feature every article I write, along with some audio tidbits about the Blues. This will be very similar to the audio updates Mr. Quirin does for BlueNoteZone, but I will obviously try to take my own angle so that Jeff and I will bring you different content on each update.

My hope is to have this site up by the end of the season but I cannot guarantee this. Stay posted to my Twitter feed (@jponder94) and to LetsGoBlues.com for any updates I may have on this upcoming website.

What will become of St. Louis Blues Radio?

St. Louis Blues Radio and stlbluesradio.com may disappear for a while. The hosting fees for the show are paid every month, so we may just take down all of our past shows and may even take the website down. This does not mean that the podcast itself is over. It would be in order to cut costs for the site since it will likely not be used for a few months.

Jeff, Curt and I have discussed bringing the show back next season if the right deal comes along. We all loved doing the show and we loved meeting each week. We have truly enjoyed bringing hockey coverage to a market that truly deserves more coverage.

We tried the telephone route, with one of us calling the other and recording it. We received a lot of negative feedback from our listeners so we decided that this is not the best course of action for us either.

I still have close ties with KFNS and there have been talks of working with us in the future. At the very least, I will continue to be involved with 590 am and 1380 am and I will put my best foot forward in bringing a hockey show on the airwaves that I would podcast as well for our fans that don’t live in St. Louis.

Even if St. Louis Blues Radio is not the name of a show in the future, you can count on Jeff, Curt and I to bring you something that will give you your St. Louis Blues fix.

Contact information:

Curt Price
cprice12 at the LetsGoBlues.com forums.
Twitter: @curtprice

Jeff Ponder
ProngerBlues44 at the LetsGoBlues.com forums.
Twitter: @jponder94
Call-in during 1380 segment: 314-969-1380

Jeff Quirin
Twitter: @jtq_1
BlueNoteZone Twitter: @bluenotezone

St. Louis Blues Radio is Looking for Advertisers!

Monday, 20 February 2012 06:36 |

As you may have heard, St. Louis Blues Radio has officially joined the KFNS family! As part of this partnership, St. Louis Blues Radio and KFNS are currently searching for advertisers for web space ads, commercial spots, segment sponsors and much more!

You are probably asking yourself, why should my business advertise with St. Louis Blues Radio?

Let's face it; internet advertising is the future of marketing your company or your product.

Why is that? Well, it's simple, really. The positives of internet advertising are far more rewarding than any other advertising strategy. Internet advertising has proven to reach the largest percentage of the U.S. public. Chances are that you know more people who surf the internet than people who listen to the radio or pick up a newspaper on a daily basis.

Let's not forget about the social networking aspect of advertising either. People are more prone to see or hear your ad on their computer then make a few simple clicks to discuss the product on Facebook or Twitter. If someone reads an ad in a newspaper or hears a commercial on the FM dial, chances are that they have already forgotten the ad once they sit down and look at the computer screen.

Tracking your ad has become a lot easier as well since the inception of internet marketing. Offline media does not allow any room for tracking. How do you know who is seeing your billboard everyday?

The best reason that I can give you involves the expenses. Bottom line: it's cheaper! Ad space for websites, and podcast or internet radio commercials, will cost your company a fraction of what newspaper or radio marketing would cost.

At St. Louis Blues Radio, we reach a large audience that is going untapped in mainstream media. The St. Louis hockey fans, as well as Blues fans all over the world, have been searching for more coverage of their beloved team that they do not get from the obvious choices. We have a very loyal following, as well as many people who hop on board with each and every show to see what we are bringing to the table. This past December, St. Louis Blues Radio had 51.3% of its viewers being new visitors. This number jumped to 64.4% in January. Simply put, the only St. Louis Blues podcast will continue to grow month-by-month.

This is the hockey coverage that St. Louis Blues fans have been seeking for quite some time. This is also the perfect opportunity for you to reach an audience that few others have found.

If you are interested in advertising with St. Louis Blues Radio, please contact Jeff Ponder or Jeff Quirin for pricing information.

Jeff Ponder: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Jeff Quirin: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

STLBR Episode #12

Friday, 10 February 2012 06:42 |

In Episode 12 of St. Louis Blues Radio, Jeff Ponder and Jeff Quirin tell you some big news involving the return of the show. We also discuss the Blues' last four games as well as the trade talks involving members of the roster. All of this and much more on St. Louis Blues Radio.

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St. Louis Blues Radio Mini-Episode 2/01/2012

Thursday, 02 February 2012 02:53 |

alt In this mini-episode, Jeff Ponder is joined by Jeff Quirin as they discuss the status of the show's return. The two hosts then discuss the St. Louis Blues and their season up to the All-Star Break while also looking to the future of the roster. All of this and more on this episode of St. Louis Blues Radio.

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St. Louis Blues Radio Update 1/15/2012

Sunday, 15 January 2012 07:58 |

alt In this update on the status of St. Louis Blues Radio, Jeff Ponder tells you about some minor changes that will be taking place when the show starts up. Jeff also tells you about when the show is likely be back for good and the status of the location of each podcast recording. For further updates, please stay tuned to stlbluesradio.com as well as follow us on Twitter (@stlbluesradio) and "like" our Facebook page (St. Louis Blues Radio). Updates will also be coming from show hosts Jeff Ponder and Jeff Quirin. Follow them on Twitter @jponder94 and @jtq_1. Thank you for your continued support!

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